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As a musician, I would tentatively suggest that it is unbelievably difficult to build genuine connections with large numbers of fans. Call it the data deluge o
by Simorgh 11y ago
As a musician, I would tentatively suggest that it is unbelievably difficult to build genuine connections with large numbers of fans.
Call it the data deluge or whatever, the sheer volume of attention seeking content out there just swamps timid voices.
Perhaps this is nothing new, however.
- gearhart 11y agoJust to play the other side of the argument - does this really matter? Most of the major label music industry now is based on, at best, flimsy (if not outright false) connections between fans and artists. Genuine connections are very different things. If, for example, you could get every fan to pay £1 a month to their favourite musicians you'd only need a few thousand fans to be doing well. Contrast that with the millions of "fans" you need to succeed via traditional, major label routes. I imagine artists who really love their job would find that pretty attractive. I'm no expert on the industry, but Ben Horowitz has been thinking about this sort of thing for a while afaik - I only know of it through Ryan Leslie, but this article's worth reading: https://pando.com/2014/11/20/with-the-help-of-ben-horowitz-rapper-ryan-leslie-wants-to-reinvent-the-record-label-for-the-new-music-economy/ https://pando.com/2014/11/20/with-the-help-of-ben-horowitz-r...
- deleted 11y ago[deleted]