> Indeed one of the reasons Echo wasn't a huge success is privacy invasion Most modern phones passively listen to your voice too, and people carry those with t

> Indeed one of the reasons Echo wasn't a huge success is privacy invasion Most modern phones passively listen to your voice too, and people carry those with them everywhere. They are present in the most intimate situations, rather than (e.g.) just in your living room. So I don't think there's a reason for people to feel differently about Echo than about Cortana on Xbox, or "Ok Google", or any other voice activated interface.