Its direct manipulation of your behavior through economics. What if your water company started pretending to be out of water then offered free car washes where

Its direct manipulation of your behavior through economics. What if your water company started pretending to be out of water then offered free car washes where they had placed ads playing 24/7? Luckily, the engineers in charge of most utilities are concerned with the technical challenges of meeting the market level of demand, not inventing awful business models that no one wants.