Imagine how does a typical user acquisition and engagement happen. A prospect who is looking for feedback on their clothes comes across your app from a blog art

Imagine how does a typical user acquisition and engagement happen. A prospect who is looking for feedback on their clothes comes across your app from a blog article or an ad, downloads it and requests for feedback. But then, you don't have many others to provide feedback - the result is that the user (who you may have acquired through content marketing or ad) stops/uninstalls your app. So before I take up any of the other marketing ideas, I would first work on building a viral element to the app. Is there a way for me to publish this selfie along with a request to rate on Facebook? Or is there a unique URL that I can share on my twitter or even SMS to my friends? If this is in place, what I will do is that once I install the app and take a selfie, I would share it on Facebook or twitter and ask my friends to rate. Now my friends interested in rating would download the app, rate me and possibly go on to use it themselves. Now, I have a "friend network" within the app I will engage with every time I need fashion advice. Once this is in place, I would identify all people in my Facebook network who will find such an app useful and ask them for feedback - this way, you kickstart usage within your network. Parallely, I will also start talking to influencers on Facebook/Youtube, etc. and maybe even pay them to share their selfies. Without a viral element, all the effort you put into marketing will come to nought.