>MTV could have grown with the teenagers for the 1990s and now be a music channel for people in their 40s. The "could have grown" isn't supported by evidence.

>MTV could have grown with the teenagers for the 1990s and now be a music channel for people in their 40s. The "could have grown" isn't supported by evidence. The author appears to be unaware of economic realities: 1) record labels wanted MTV to start pay royalties instead of historically getting music videos for free 2) youtube didn't exist in 1981-2005 [1] 3) music's general decline audience attention (video games, web surfing, etc) and discretionary spending ($$$ peaked in 1999) [1] Why Doesn't MTV Play Music Videos Anymore? https://www.youtube.com/watch?v=9ysyZF-DZFY https://www.youtube.com/watch?v=9ysyZF-DZFY