That's sort of where it went wrong. You offer video streaming rates and now people think, cool, tv, let's turn it on all day. If you offer data rates where you

That's sort of where it went wrong. You offer video streaming rates and now people think, cool, tv, let's turn it on all day. If you offer data rates where you can afford to offer fair use, then each year you can offer higher data rates. Which is what people like. Where I live, I see this problem mostly on mobile. You see telcos offer insanely high 4G data rates and a data limit that is low enough that you can burn through that in a couple of minutes. The net result is that nobody cares anymore. In general, people don't want to keep track of their uses. It makes for a poor experience.