Globally the demise of MTV was even more obvious. During the music videos + beavis & butt-head years there globally was only one channel, which was awesome as y

Globally the demise of MTV was even more obvious. During the music videos + beavis & butt-head years there globally was only one channel, which was awesome as you knew that the same thing was being watched by all other teens watching it around the world. Watching it felt like tuning in to a truly global teen culture, which resonated perfectly with the coming of the Internet that allowed you to communicate effortlessly with people around the world. Then in the late 90s they had the bright idea to start splitting it off into smaller and smaller channels until all you had was a "your small local part of the world"-version of MTV, and the magic was gone.