Purchased OV I never understood why this exists. How many people ever open up a website over https, and then actually tell their browser to open the certifica

Purchased OV I never understood why this exists. How many people ever open up a website over https, and then actually tell their browser to open the certificate, before clicking "details" and then scrolling down the "Subject" field and reviewing it? If all it says is "Domain Validated only", as opposed to a business name, is anyone legitimately less likely to use that site? The majority of end users don't even recognise the big green bar of an EV site as meaning anything, let alone the process of getting a certificate that shows up in a browser looking exactly like a DV certificate.