Just some marketing/image sorta opinion: Your marketing uses a lot of exclamation marks and you do that "blah?Blah?Blah?...BLAH!" cliche. Basically it has a ph

Just some marketing/image sorta opinion: Your marketing uses a lot of exclamation marks and you do that "blah?Blah?Blah?...BLAH!" cliche. Basically it has a phoney and sorta contrived tone to it. This might be a bigger deal than usual because your audience is fashion conscious and these sorts of subtle indicators of inauthenticity and fake enthusiasm will turn them off. Along those lines, your blog says "The fashion season is back" and that just doesn't make sense and spoils your credibility. One thing I've learned from fashion people is they would much rather say nothing than say something "off". I know a few really smart people who work in the fashion industry and they can read how confident and authentically styled a person is in a quick glance. I'm wondering if your lack of expertise in the fashion world is showing through and turning away people with a trained eye for style. I think as far as that goes, your best bet would be to market your app more authentically. Go with a silicon valley/genius/geeks (don't use the word geek though) sorta approach. Fit the narrative of other connecting apps they know like Uber (innovative) or tumblr (quirky/self-aware). Don't pretend to be part of the fashion world, be honest about making a tool useful for people into fashion. Don't claim to be the best dressed community if you aren't. Just be confident and "do you"... Ironically the same advice I'd give your users. In a way it feels like you've picked one of the hardest demographics to pitch something at. People who want to be fashionable but don't have the confidence yet to do it on their own. So they are timid, afraid to take chances and worried that if they make a wrong choice in presenting themselves that it will actually matter. Anyways, best of luck.