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In my experience those customers also expect and demand the world for the discounted price, whereas those that pay full price are generally less demanding. Not

• jeffdavis 11y ago
  Purchasing luxury goods and services is generally about personal relationships, atmosphere, and other context. If you pay too little (not just get a discount or other small favor, but actually pay too little) then you are compromising your own experience and actually getting less value than the people paying full price. So it's no surprise that such people are ultimately less satisfied. The primary benefit they are getting out of it is the chance to tell their friends how low of a price they got.
• rahimnathwani 11y ago
  There's a good explanation for this. Imagine customer X is willing to pay up to $10 for a service, and customer Y is willing to pay up to $30 for the same service. Who needs the service more? Y, right? Y really needs/wants that thing, so is appreciative of getting it. X doesn't really get much value out of it (and this is reflected in the price they're willing to pay). Even though X got a discount, they're not going to be satisfied because this wasn't the right service for them in the first place.