> The move resulted in an increase in the channel's audience share of nearly 150%. Not so much of a problem, it seems. MTV also went through a time where we r

> The move resulted in an increase in the channel's audience share of nearly 150%. Not so much of a problem, it seems. MTV also went through a time where we really changed the way we listened to music. With Youtube, Spotify and all the other similar services, anyone can watch the videos or listen to the music they want to. Their suggestions/radios are also very good at finding related music, so they have a become a good source to find new music. All that makes the old MTV obsolete, IMO. Although you could say the same about all TV channels, even though they don't seem to be doing too bad.