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Before I opened my retail business I founded a free magazine that built up over 14 years to $4 million in annual sales, so I have a reasonable idea of how adver
by sparkzilla 11y ago
Before I opened my retail business I founded a free magazine that built up over 14 years to $4 million in annual sales, so I have a reasonable idea of how advertising works. We succeeded because our interests were aligned with our advertisers. We worked with clients over the long term to make their ads work, and we only made a small percentage profit. Groupon didn't care if we made money, they wanted our deal so they could make money. As for foot traffic, perhaps Groupon might work in large cities, but for us, in a smaller city, the foot traffic was very poor. That said, I am interested to find success stories, if you have one.