Not sure why the parent post was downvoted - there's a lot of good advice here. I agree with all the points listed. Knowing your competition is a very big deal

Not sure why the parent post was downvoted - there's a lot of good advice here. I agree with all the points listed. Knowing your competition is a very big deal. And knowing how they market (even if it's not how you would) is very smart. There are various services out there that can help you with competitive analysis from competitors ads (What Runs Where) to backlinks (Ahrefs) to other seo aspects (Sem Rush). They're all not cheap for a reason, but usually provide a free test drive. As for the App Store, you really need to look into ASO. Probably the majority (or a good chunk) of apps on the App Store do not do any sort of optimization or planning. Check out Sensor Tower or App Annie for more on this. Content. This is a must. You can drive traffic to your site if you can be perceived as an authority. (Well, that, and you actually are into what you talk about - you have to be genuine in this regard.) Check out Brian Dean's Backlinko for tons of great strategies that you can use to boost your content marketing. Start blogging/posting and creating content your users will find interesting and will keep them coming back. You're going to have to tie all this into social as well. The two biggies (of course) are FB and Twitter. G+ also probably won't hurt. You'll have to spend time engaging on this level if you want to drive users to your site. Ads can work too, but are a little tougher since they will require money up front. But, despite what some people may say, you can drive traffic to your site for a few dollars a day. I have been doing this on google for a long time. Set your daily budget to $2/$3 and see what keywords perform. Tweak these and keep adjusting. It is not a ton of traffic, but once you can get cheap click throughs and then some conversions, then you can grasp how it all works and scale up. $10 a day. $25, etc. Mix all your ad copy too and see which of those performs best as well. I don't usually recommend ads because it's the hardest, but it can also be pretty fun too. YMMV. Others have also mentioned influencers. My current company has done well with this, but it's a constant process. You don't just get one or two and it's all good. You have to keep pulling in new influencers who can keep the momentum going. I saw a post earlier and just want to say whatever you do DO NOT DRIVE TRAFFIC FROM FIVERR. This is shit and Google knows. Amazon knows. They all know. Fiverr is ok for logos, voice overs, translation, things like that. But never buy likes or follows or tweets or traffic. It's all junk and will get you no where. I've tested it and Google has never bumped my sites up in rankings using crap traffic. Lastly, you have to be serious and engaged. Marketing is not luck and it's not just set it and forget. It's dynamic and requires time. Face to face if need be. You need to be clever and resourceful on getting your message out there. It's been said in other posts, but quality traffic and attention (that converts) are the hardest parts to making a product & company successful. You will not figure this out overnight, but you need to stick with it. Measure everything. Good luck!