You've arrived at my original point: we see so many studies that focus on height because height is unambiguous and so easy to measure. This "scientific proof,"

You've arrived at my original point: we see so many studies that focus on height because height is unambiguous and so easy to measure. This "scientific proof," in turn, makes it seem like a bigger factor than it is. Handsomeness (or physical beauty) is difficult to quantify and therefore much harder to study. Yet that doesn't make it any less of a critical factor to attraction as it plays out in the real world.