I've had good experience with users blogging and twittering about my search site, and this is probably not only cheaper but also more effective than paying for

I've had good experience with users blogging and twittering about my search site, and this is probably not only cheaper but also more effective than paying for PR, especially if you're in the Web business. Here is the "buzz" in the blogosphere: http://blogsearch.google.com/blogsearch?q=terraminds http://blogsearch.google.com/blogsearch?q=terraminds And here on twitter: http://terraminds.com/twitter/query?query=terraminds http://terraminds.com/twitter/query?query=terraminds Getting started is probably the hardest part, get all your friends to talk about your site etc., and if users like your service it should grow organically.