As a great real-life example, consider the the Flip camcorder, which kinda came out of nowhere and "stole" 13% of the camcorder market (although I'd bet good mo

As a great real-life example, consider the the Flip camcorder, which kinda came out of nowhere and "stole" 13% of the camcorder market (although I'd bet good money that it actually created new market share). Does it dissolve dog poop? Well, no, but it's still pretty cool: 1) it costs $150 or less. (A lot less, actually.) 2) it has no cables or wires. Just one flip-up USB connector. 3) it has one big red button: RECORD, plus a teeny one for playback. 4) it doesn't take cartridges or cassettes or discs or cards or anything 5) it doesn't have any controls or settings or anything 6) it stores one hour of video and has roughly one hour of battery life 7) it's about the size of a cell phone 8) it records videos that work well with YouTube 9) it comes in pretty colors I mean, DAMN, those guys knew what they were doing. http://steve-yegge.blogspot.co.uk/2008/08/business-requirements-are-bullshit.html http://steve-yegge.blogspot.co.uk/2008/08/business-requireme...