The best part, imho, is that it's Arduino based, so a few years later, when kiddo is old enough to figure that out, ends up with a functional, programmable Ardu

The best part, imho, is that it's Arduino based, so a few years later, when kiddo is old enough to figure that out, ends up with a functional, programmable Arduino device to try and reprogram, thus blowing the lid on the idea that all these devices they're surrounded with are sealed and unhackable. Teach basic programming concepts at 3, sure... but open the door to hacking everything in the house at, what, 8, 9? Awesome. Disclaimer: I'm an investor in Primo.