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The decision and messaging both seem like the right way to deal with an issue with this, with respect to the consumer, the market, and the public at large.
by mikecb 11y ago
The decision and messaging both seem like the right way to deal with an issue with this, with respect to the consumer, the market, and the public at large.
- FireBeyond 11y agoHow is this any different from any other manufacturer recall? My Jeep has an ignition key issue. "Recall issued. Bring it in. We'll fix it. It'll take x amount of time."
- kbenson 11y agoJeep refused to acknowledge the issue as a problem when the researchers contacted them until the researchers broke the story through wired and a conference talk, and got national coverage on it. Ignoring a problem until it gets national media coverage is not the appropriate way to deal with safety issues.
- mikecb 11y agoDone prior to any accident/litigation. Recall all vehicles. Speak directly to press to enunciate that the ideals espoused prior to any problems are kept when a problem comes up. Pretty refreshing to me as a potential consumer, if I could afford one.