"The Shift Card is a VISA debit card that currently allows Coinbase users in twenty-four states and territories (see list below) in the U.S. to spend bitcoin an

"The Shift Card is a VISA debit card that currently allows Coinbase users in twenty-four states and territories (see list below) in the U.S. to spend bitcoin anywhere VISA is accepted." - So you have to live in one of the 24 states. And for California they only allow up to 1000 applicants...