There is a actually a fair amount to learn. We went through an incubator program at William and Mary and learned a ton about identifying FABs (Features, Advanta

There is a actually a fair amount to learn. We went through an incubator program at William and Mary and learned a ton about identifying FABs (Features, Advantages, Benefits), crafting language to appeal to decision makers (i.e., showing them how your product solves their specific problems), segmenting markets, using your resources narrowly -- rather than trying to do too much, b2b sales etc. We are going to roll out www.nixty.com in beta mode in couple of weeks. I'll try to populate the system w/a course on sales from MITs Sloan School of Business. You can go there directly too. Our version will just be a bit more accessible.