While I agree with the idea here, it's important to not take it too far. In Canada "advertising to patients" is interpreted to mean almost any communications a

While I agree with the idea here, it's important to not take it too far. In Canada "advertising to patients" is interpreted to mean almost any communications at all -- including putting up websites with purely informational content. As a patient who sometimes needs information about drugs I'm already taking, this is not helpful. (Fortunately many such websites allow a "why yes, of course I'm a doctor" checkbox to get access to more medical information. But not all.) I think disallowing "push" advertising while still allowing companies to make information available to patients who deliberately seek it out would be a good compromise.