The Content ID juggernaut was devised by Google to placate the copyright holders and content creators whose backs YouTube had been built on. As it stands, 90%+

The Content ID juggernaut was devised by Google to placate the copyright holders and content creators whose backs YouTube had been built on. As it stands, 90%+ of all music played on YouTube is produced by the oligopoly of the three major music labels, so it is in YouTube's existential interest for the labels to be catered to. That means giving them a portion of the <10% revenue generated by the works of independent creators, and sometimes shutting down videos and channels. YouTube is popular because it is cheap, user-friendly, and popular. And it is that way thanks to rampant copyright infringement, redeemed by Content ID and the associate policies.