> Amazingly that is untrue. Doctors have to know that it's the best drug and they often don't. Doctors are often creatures of habit. If I gave my last patient C

> Amazingly that is untrue. Doctors have to know that it's the best drug and they often don't. Doctors are often creatures of habit. If I gave my last patient Crestor and it lowered their cholesterol, why not try the same with the next patient? What you need is a clinical pharmacist not an advertisement. I am perhaps biased as my wife is a clinical pharmacist and one of her biggest things is to make the doctors use evidenced based practice rather than "this worked before" or "I saw this on TV". The amazing part is despite actual studies (all readily available on pubmed etc) she gets ignored and the doctor does what he/she wants anyways. Some older male doctors (who perhaps lack some respect) will literally throw the printed out studies my wife brings to them in the trash.