I'm having a hard time parsing some of what you wrote at the end there. First, Google's IPO was in 2004, not the 90's, and e.g. E-Trade was very well establish

I'm having a hard time parsing some of what you wrote at the end there. First, Google's IPO was in 2004, not the 90's, and e.g. E-Trade was very well established and not so different from today. In any case I don't see what UI/UX have to do with it.