5 ms·
What if you allow basically the same ad but disallow mention of any brand names - only the generic name or condition to be treated?
by Turbo_hedgehog 11y ago
What if you allow basically the same ad but disallow mention of any brand names - only the generic name or condition to be treated?
- johncolanduoni 11y agoThen we have a tragedy of the commons, where Pfizer and Lilly (the makers of Viagra and Cialis respectively) will wait for the other to create generic ED ads that they will both benefit from.
- toomuchtodo 11y agoThe solution seems to be public awareness ad campaigns to remove the stigma surrounding talking to your GP about embarrassing conditions, while still outlawing the advertising of specific drugs.
- alanh 11y agoOr they would, you know, work together for exactly this reason, like how dairy farmers supported Got Milk? together
- johncolanduoni 11y ago"Got Milk?" was originally commissioned by the California Milk Processor Board, which is administered by the California Department of Food and Agriculture (i.e. the government) [1]. Also note that milk lacks much in the way of strong brand identity or distinguishing features, unlike Viagra and Cialis which are very different medications. [1]: https://en.wikipedia.org/wiki/Got_Milk%3F https://en.wikipedia.org/wiki/Got_Milk%3F
- pavel_lishin 11y agoI'm not sure that's the tragedy of the commons. Also, I imagine that the cost of making and running the commercial would be pretty trivial compared to the profits to be made from the sale of the product.
- deleted 11y ago[deleted]
- danieltillett 11y agoThis is what we have in Australia. Vague ads talking about various diseases and advising you to talk to your doctor about your health problems.
- girvo 11y ago"Nasal spray technology" Honestly though, it's a good system. I can't actually tell you what brand that ad is for, but I do know that I can talk to my doctor about it if I have issues with PE!
- XorNot 11y agoThose ones are a huge scam incidentally. The drugs are old and relatively ineffective, but the advertising is to get people into clinics owned by the company which then funnel them to heart clinics for check ups before prescribing.
- astrodust 11y agoI believe in Canada you can talk about the condition, or you can talk about the drug, but you can't talk about both at the same time.
- nikatwork 11y agoThat's how it works in Oz. The drug companies tend to use their product packaging colors heavily in the ad to link the brand.