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> I've never understood the logic behind prescription drug ads. The first rule of sales is to pitch the decision maker. "Surveys conducted by FDA and private o
by Alex3917 11y ago
> I've never understood the logic behind prescription drug ads. The first rule of sales is to pitch the decision maker.
"Surveys conducted by FDA and private organizations consistently show that DTC advertisements have an impact on whether consumers request and receive a specific brand-name prescription from their physician. [...] In several of these surveys, consumers were asked whether they had seen an advertisement for a prescription drug and whether seeing the advertisement resulted in discussing the medication with their doctor and receiving the prescription. Most consumers (65 to 85 percent) remembered seeing a DTC advertisement. A subset of consumers who saw an advertisement discussed the medication with their doctor. The percentage of patients asking their physicians about a prescription for a specific drug was consistent across studies, about 30 to 35 percent of those who remembered seeing a DTC advertisement. One study estimated that the 32 percent of consumers in a 2001 survey who had discussed a DTC advertisement with their doctor translated into approximately 61.1 million consumers asking about specific medications. In the consumer surveys we examined, the percentage of consumers who, in response to a DTC advertisement, requested and received a prescription from their physician for a drug they were not currently taking was generally about 5 percent (ranging from 2 percent to 10 percent). By our estimate, this means that about 8.5 million consumers received a prescription after viewing a DTC advertisement and asking their physician for the drug in 2000."
source: http://www.gao.gov/new.items/d03177.pdf http://www.gao.gov/new.items/d03177.pdf
The data doesn't care whether or not you see the logic behind it.
- wooter 11y agoI wonder how much data there is against the First Amendment. I'm not saying the ads aren't a problem, I'm saying censorship isn't the solution.
- wpietri 11y ago> The data doesn't care whether or not you see the logic behind it. This is true only if corporate executives are amoral automatons running hill-climbing algorithms. Rather than, say, citizens who use logic to make responsible decisions not just for their short-term profits but for the long-term good of their community.
- throwaway2048 11y agoCorporations care a great deal more about short term profit in general.
- wpietri 11y agoCorporations don't care about anything. The people running them do, as do the people working in them. Those are the morally responsible actors here.
- ansible 11y agoThis is true only if corporate executives are amoral automatons running hill-climbing algorithms. Rather than, say, citizens who use logic to make responsible decisions not just for their short-term profits but for the long-term good of their community. Well, the system we have now really encourages that short-term, profit-finding behavior for corporations and the people who make decisions in them. Many of the side-effects are just not part of the accounting, and therefore are not important to investors. Money, money, money.
- Alex3917 11y ago> Rather than, say, citizens who use logic to make responsible decisions not just for their short-term profits but for the long-term good of their community. You say this as if there's no relevant data available. But again, if you can Google the actual answer, your 'opinion' doesn't matter.