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I might be missing something here, but Apple clearly can bankroll paying artists up front. Any insight into what drove the strategic decision not to (at least
by shostack 11y ago
I might be missing something here, but Apple clearly can bankroll paying artists up front. Any insight into what drove the strategic decision not to (at least in the short term)?
- prostoalex 11y agoFrom the book it sounds like they didn't want to. That implies running a whole shebang with scouts, sleazy agents, legal departments that draw up screwy contracts to guarantee future revenues, i.e., everything but the transparency that Apple wanted to bring to market.