It makes sense -- a nice evening gown can run upwards of $1000 but if you only have occasion to wear one once a year, it makes more sense to rent it for $150. E

It makes sense -- a nice evening gown can run upwards of $1000 but if you only have occasion to wear one once a year, it makes more sense to rent it for $150. Even if you wear one more frequently, you probably don't want to be seen in the same one too many times. And there are a lot of physical stores that do this already, but RTR can benefit from the scale of a national client base.