Couldn't agree more! We're in a niche industry (food and beverage _production_) as a "vertical-specific SaaS" and there are 1) few players 2) immense demand for

Couldn't agree more! We're in a niche industry (food and beverage _production_) as a "vertical-specific SaaS" and there are 1) few players 2) immense demand for software that can do anything and everything. My takeaways from operating in a "vertical-specific SaaS" are: 1) Lots of value to be captured by making something for specific vertical and then growing within that vertical 2) Owning the data end-to-end is our "network effect" or "secret-sauce" or whatever VC Buzzword they ask about (but is truly valuable) 3) Domain knowledge is critical. We need to know _a lot_ about the beverage product being produced and speak fluently about it to have any credibility and any chance of addressing their pain-point.