This is where those who understand how to sell themselves have an edge: The convince the employer that the skills they have are sufficient, and the salary they'

This is where those who understand how to sell themselves have an edge: The convince the employer that the skills they have are sufficient, and the salary they're demanding is a fair price. (This is also why companies don't sell you their products by replying to your 'user seeks product' post with a product's 'resume'.)