I think Elsevier is resorting to things like this because it is incapable of capitalizing on their current assets and infrastructure in a constructive manner.

I think Elsevier is resorting to things like this because it is incapable of capitalizing on their current assets and infrastructure in a constructive manner. Consider the fact that Elsevier locks up millions of dollars in public funded research behind their paywall, and then you'll see the irony of what they claim.