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Two things that caught my eye in this article were "Many people have turned to ad blockers" and "A small but growing number of people, however, are taking ad-bl
by bshimmin 11y ago
Two things that caught my eye in this article were "Many people have turned to ad blockers" and "A small but growing number of people, however, are taking ad-blocking a step further and just disabling JavaScript altogether". For the first quote, I know many people in tech who use ad blockers (but maybe still not a majority?), but I'm pretty sure they aren't all that prevalent outside of it (or why would advertisers bother?). As for the second quote, is this actually true or supported by any real evidence?
- andor 11y agoI found a study [0] from Q2 2015 -- before iOS 9 -- that reports ad blockers on 16% of devices in the US, and on 36.7% of devices, the highest value, in Greece. I have Javascript turned off by default and sometimes enable it if pages don't work otherwise. Sometimes I just leave the page. I don't see it as ad blocking, but as a means of reducing attack surface, tracking, and improving page load times. [0] http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf http://downloads.pagefair.com/reports/2015_report-the_cost_o...