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My concern with 120 and the rest of Snipp's submissions are that the horizontal bars are curved. You'll notice on the Preceden screenshots that the timeline is
by matt1 17y ago
My concern with 120 and the rest of Snipp's submissions are that the horizontal bars are curved. You'll notice on the Preceden screenshots that the timeline is made up almost entirely of rectangular shapes. To me, the distorted bars don't fit in with the rest of the site. As someone else pointed out, Snipp's are playful, but the rest of the site isn't. Time, by its nature, is a precise thing, and I think the logo should convey that.
On the same note, I asked early on that people use sans serif fonts because, like the curved bars, serif fonts don't fit well with the rest of the site.
As far as the casing, lowercase "preceden" has a lot of circular letters, which, again, stands in contrast to the timeline. However, uppercase "PRECEDEN" is more angular, like the timeline itself.
For these reasons, my favorite is 28. It's simple, angular, and the staggered bars make you think of the site's timelines, all of which I think would make it a great logo for the site. Thoughts?