Data on people seems to be what everyone wants. We have big data collectors like Google and Facebook firmly on the pro-encryption side, ensuring your privacy. A

Data on people seems to be what everyone wants. We have big data collectors like Google and Facebook firmly on the pro-encryption side, ensuring your privacy. And that the only parties able to mine your Google and Facebook activities are Google and Facebook. On the other hand, some media companies are also ISPs now (Comcast, TWC). They don't really have destination sites collecting your general behavior, but they have something better - all your traffic in transit. Shame it's encrypted.