You may think it's "marketing mantra" if you're unaware of the technical differences. But compare, say, Apple's Secure Enclave with Host Card Emulation. Apple's

You may think it's "marketing mantra" if you're unaware of the technical differences. But compare, say, Apple's Secure Enclave with Host Card Emulation. Apple's design is just more secure. http://www.tomshardware.com/news/host-card-emulation-secure-element,28804.html http://www.tomshardware.com/news/host-card-emulation-secure-... I certainly don't understand characterizing iOS's security model as "ordinary." For example, it encrypts using a separate coprocessor running an entirely separate OS, that is protected against even an iOS kernel exploit. That's definitely not an ordinary design!