Are there any details on data security/ownership here? If they are doing all of this lookalike modeling, are they using your audience data for other customers?

Are there any details on data security/ownership here? If they are doing all of this lookalike modeling, are they using your audience data for other customers? Are they potentially selling it to Adobe's new audience exchange? When you give an analytics company the level of conversion/revenue detail about your customers that one gives Mixpanel, there's a lot of cool things they can do, but there's always the nagging question of how much of that data do you really own. When it gets into modeling audience profiles, that gets really murky and I'd question whether our 1st party data is being being used by and/or sold to other parties. Would love some official clarification on this.