One of my absolute favourite podcast/radio shows is "Under the Influence" on CBC Radio. Recently they aired a terrific episode on product packaging and discuss

One of my absolute favourite podcast/radio shows is "Under the Influence" on CBC Radio. Recently they aired a terrific episode on product packaging and discussed Coke's signature bottle and it's origin. Interestingly, it came up in a conversation I had with my mother recently that one of the most distinct memories she has of growing up is going to the corner store and selecting a soda from the icebox. Each bottle had a unique shape and texture that uniquely distinguished it from all other brands just from touch alone. I really enjoyed hearing the tinges of happiness in my mothers words as she recalled a memory from so long ago. These two experiences really shaped me. Before I thought marketing was glorified manipulation of buying habits. Now, I see it as shaping the experience of enjoying the product. It can be a very powerful thing, as my mother's recollection from over 60 years ago demonstrates.