the truth is, this lesson does not fit those who are bootstrapping their first startup or product, when you have no choice but to work in the trench and do the

the truth is, this lesson does not fit those who are bootstrapping their first startup or product, when you have no choice but to work in the trench and do the heavy lift _yourself_, once your first product hits, then come back and read this story for improvements. 99% fails before passing the first product ship.