> This feature also supports my theory that analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering

> This feature also supports my theory that analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data. Soomla is already doing this in gaming with their Whales Report https://youtu.be/qj4x8GInMfE https://youtu.be/qj4x8GInMfE