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> analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you
by Sujan 11y ago
> analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data.
This tends to happen when they run out of money or start looking to make more money. See UrbanAirship, Localytics and many more. Good thing: It works for them. Bad thing: Products tend to get more expensive and to expensive for the small/hobby guys.
- amitmathew 11y agoI agree that the products get more expensive, although I like the idea of centralizing some of these data-driven marketing efforts through our analytics. Otherwise you have to buy 10 different tools and get them all to talk to each other.