Yes, it would have been easier, but that's not the (current) strategy. The idea of Windows 10 is to have a converged OS that runs on PCs, phones, tablets, game

Yes, it would have been easier, but that's not the (current) strategy. The idea of Windows 10 is to have a converged OS that runs on PCs, phones, tablets, games consoles and everything else. "Universal" apps can run anywhere (not necessarily with the same UI). It's an ecosystem play. Devs creating apps now have a potential market of more than 100m Windows 10 users, and that will keep growing. (Microsoft's stated target is a billion users.) Apps are not just for Windows phones. Otherwise, in a few places, Windows Phones are actually more popular than most people think. In France, for example, Windows Phone (12.3%) is not far behind iOS (14.6%). In Italy, Windows Phone (12.4%) actually outsells iOS (10.0%). See http://www.kantarworldpanel.com/global/smartphone-os-market-share/ http://www.kantarworldpanel.com/global/smartphone-os-market-...