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I'm a Mixpanel customer and this is very interesting. Mixpanel suggests the main thing to do with this data is messaging the users that are likely to convert, b

I'm a Mixpanel customer and this is very interesting. Mixpanel suggests the main thing to do with this data is messaging the users that are likely to convert, but I'm more interested in finding out what are the indicators that makes someone likely to convert and optimizing for that. This feature also supports my theory that analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data.

Sujan 11y ago
> analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data. This tends to happen when they run out of money or start looking to make more money. See UrbanAirship, Localytics and many more. Good thing: It works for them. Bad thing: Products tend to get more expensive and to expensive for the small/hobby guys.
- amitmathew 11y ago
  I agree that the products get more expensive, although I like the idea of centralizing some of these data-driven marketing efforts through our analytics. Otherwise you have to buy 10 different tools and get them all to talk to each other.
shmatt 11y ago
> This feature also supports my theory that analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data. Soomla is already doing this in gaming with their Whales Report https://youtu.be/qj4x8GInMfE https://youtu.be/qj4x8GInMfE
shostack 11y ago
It has been a while since I last spoke with them, but don't they charge based on audience size for their messaging capabilities? Seems like they and other marketing platforms are all trying to get customers to pay for messaging on their own properties (vs. email). I'm ok with paying for storing audience data (although portability/vendor lock-in are HUGE concerns), but paying for reaching my own visitors outside of email seems a bit much.

Sujan 11y ago

> analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data. This tends to happen when they run out of money or start looking to make more money. See UrbanAirship, Localytics and many more. Good thing: It works for them. Bad thing: Products tend to get more expensive and to expensive for the small/hobby guys.

amitmathew 11y ago
I agree that the products get more expensive, although I like the idea of centralizing some of these data-driven marketing efforts through our analytics. Otherwise you have to buy 10 different tools and get them all to talk to each other.

shmatt 11y ago

> This feature also supports my theory that analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data. Soomla is already doing this in gaming with their Whales Report https://youtu.be/qj4x8GInMfE https://youtu.be/qj4x8GInMfE

shostack 11y ago

It has been a while since I last spoke with them, but don't they charge based on audience size for their messaging capabilities? Seems like they and other marketing platforms are all trying to get customers to pay for messaging on their own properties (vs. email). I'm ok with paying for storing audience data (although portability/vendor lock-in are HUGE concerns), but paying for reaching my own visitors outside of email seems a bit much.