1. usability - on mobile, its just easier than using Google, Yelp, Zomato or anyone else. less noise. 2. aggregation - we pull data from many different APIs

1. usability - on mobile, its just easier than using Google, Yelp, Zomato or anyone else. less noise. 2. aggregation - we pull data from many different APIs so you have all the info you need to make a decision in one place (Telegraph news articles, Twitter feed, Uber cost, Google and Zomato reviews, Google search results, Zagat status, Michelin status etc...)