Lyft doesn't take inventory risk, has a fixed fee structure and doesn't perform most of the actual service (the drivers do). If you want to geek out, there are

Lyft doesn't take inventory risk, has a fixed fee structure and doesn't perform most of the actual service (the drivers do). If you want to geek out, there are actually some standards for reporting gross vs net, see EITF 99-19 http://www.fasb.org/jsp/FASB/Document_C/DocumentPage?cid=1218220143525&acceptedDisclaimer=true http://www.fasb.org/jsp/FASB/Document_C/DocumentPage?cid=121... Look at Square's S-1 for example, you won't find the phrase "gross revenue" once in the entire document - revenue = net, and they use "Gross Payment Volume" instead.