I think it's mainly meant to be convenient to start developing services at some point and messing around with the minor amount of satoshis that the chip can pro

I think it's mainly meant to be convenient to start developing services at some point and messing around with the minor amount of satoshis that the chip can provide. $400 might be a bit much for people on this, I feel like they'll need to modify the price and/or the machine in order for people to fully embrace the idea.