The thing is, everything Google is doing is a lesser form of what it's copying so it's not an iteration. That and they're not just copying one thing they're try

The thing is, everything Google is doing is a lesser form of what it's copying so it's not an iteration. That and they're not just copying one thing they're trying to do everything. Why? All of your examples sought to improve upon one thing, do it well, and do it with focus. My main point is that Google's social products are all over the place. They're firing on all cylinders but not aiming at anything.