... ... It's a joke, doublestealth is a start-up satire blog, the subhead "The blog of (probably fictional) Brad Bradstone the CEO of (possibly non-existent)

... ... It's a joke, doublestealth is a start-up satire blog, the subhead "The blog of (probably fictional) Brad Bradstone the CEO of (possibly non-existent) Yellow Yellow. Remember, this is a parody." sort of gives it away if you aren't familiar with it.