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Hi, I’m the COO of Roadster. Thought it would be worth sharing a little more on our business model - and the cost structure of dealers. It’s rare that we don’t
by RudiThun 11y ago
Hi, I’m the COO of Roadster. Thought it would be worth sharing a little more on our business model - and the cost structure of dealers. It’s rare that we don’t get a better deal for consumers than they can negotiate themselves. Why?
First, we work directly with the GM or fleet managers at dealers who are focused on volume sales, instead of a commissioned salesperson at the dealer. The 1.25% fee we charge dealers is actually cost neutral (or better) for the dealer as they otherwise pay their own sales people 25% - 30% of the profit on any deal in commissions. By the time we engage the dealer, we have a customer ready to buy and it’s a super efficient transaction.
Second, we negotiate to get our customers the best outcome across the whole deal, not just the upfront price. If you don’t focus on the other parts (trade-in, finance/lease terms, rebates/incentives, avoiding extra options you don’t want, etc.), you will likely have a less-than-ideal outcome. We work with customers every day where people thought they had a great price from a dealer, but we end up saving a bunch on their monthly payment.
Finally, we offer our customers transparency (we share every aspect of the deal before you make any commitment) and time savings (how much is your weekend worth?).
Happy to answer any questions about our service.