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I found the article pretty hard to read...it did not have a clear structure or narrative, had some weird, pithy quotes [1] [2] [3], and generally felt more like
by roymurdock 11y ago
I found the article pretty hard to read...it did not have a clear structure or narrative, had some weird, pithy quotes [1] [2] [3], and generally felt more like a puff piece written by a breathless admirer than serious journalism.
But the main takeaway seems to be the "very clear" 5-10 year R&D roadmap for Oculus:
> Oculus, then, represents two big bets in one: that VR will be the next major computing platform, supplanting phones the same way that handheld devices usurped desktops—and that human nature won’t change. "If you look at how people spend time on all computing platforms, whether it’s phones or desktops before that, about 40% is spent on some kind of communications and media," Zuckerberg says. "Over the long term, when [Oculus] becomes a more mature platform, I would bet that it’s going to be that same 40% of the time spent doing social interactions and things like that. And that’s what we know. That’s what we can do."
Seems logical that VR is going to be FBs next big play, and their ability to get a good product to market relatively soon will be crucial. It's astounding how much revenue they are still able to pull in from a botspammed, broken advertising model on a product that (from my observations of friends/app store comments) is declining in popularity in the US, one of the most lucrative segments.
[1] "This is not big data," says Bordes, who is wearing a T-shirt depicting a robot boxing a dinosaur. "This is supersmall data."
[2] "I personally called up the guy who’s leading our laser-communications effort, who was working at [NASA’s] Jet Propulsion Laboratory," he recalls. "And he said, ‘What? Why are you calling me?’ And I said, ‘Because we’re connecting the world, and I want you to come in and meet the team, and this is something that’s really important to me, and I think we can make a big difference.’ " Even in the retelling, Zuckerberg makes it sound urgent.
[3] Yael Maguire director, Connectivity Lab: "Our focus is technologies that can advance the state of the art by at least an order of magnitude. We don’t want to make something better by a factor of two or three, because the rest of the industry is going to do that."
- macavity23 11y agoAgreed. The Oculus acquisition still has me scratching my head. I don't doubt that VR will be a major technology, if the Oculus manages to follow up on the promise of the DK. But it seems so very different to FB's current market and core competency. Where are the synergies? Display ads within VR? From the reaction of visceral disgust I've seen to ads on the apple watch, I can't see anyone putting up with them in the Oculus. Maybe they're keeping something Insanely Great up their sleeve, but from their total failure to do anything at all with whatsapp or instagram, I'm not hopeful.
- roymurdock 11y agoI think the nature of ads is fundamentally changing from clear-cut commercials and poorly-integrated pop ups towards product placement, PR/ad firm trend manufacturing, and "native content" - aka ads that read as serious articles without disclosure. It would be easy to make the best ads ever through VR. Sprinkle some coke bottles and billboards into whatever first generation games come out for Oculus. For immersion's sake, of course. Create a Coke Cafe where you can talk to your friends in a virtual environment for free. The best part? You don't have to pay for physical objects or real estate. Create a few models, pay the dev studio/Facebook, and you're done. Rather than being constrained by a screen (TV, computer, Apple Watch), VR ads could have so much room for creativity given a fully immersive and completely absorbing experience. And, just like Facebook and Snapchat have done to drive user growth, if we stay ahead of the adoption curve we probably won't see them until the tech is boring anyways. There's a fine line between great ads, games, movies, shows, etc. - they're all different forms of entertainment w/ different agendas and different reasons for existing, but if they entertain, that's all that matters at the end of the day.