I think it's a really bad title. Something more like "Excerpt from new book 'The Checklist Manifesto'" would have probably gotten a lot more attention. After

I think it's a really bad title. Something more like "Excerpt from new book 'The Checklist Manifesto'" would have probably gotten a lot more attention. After reading this excerpt, it's going on my library list. (I'm a big fan of checklists.)